New Feature! Learn How to Share and Embed AAPB Content

The American Archive of Public Broadcasting (AAPB) provides online access to more than 50,000 public radio and television programs and original materials, spanning 70+ years of history recorded by more than 120 contributing organizations. The new ‘Share’ feature on the AAPB website now makes it easy to share and embed items from the archive at specific timecodes.

Copy-and-paste the share link or embed code onto your preferred platform for easy sharing.

Users can share AAPB content on social media, websites, blogs, online publications, or class assignments in two ways:

  • The ‘SHARE’ option provides a hyperlink that will direct audiences to the content on the AAPB website.
  • The ‘EMBED’ option provides a short string of code that will allow you to play content in the AAPB on an external site.

Both of these options include a  way to share a segmented portion of the program, from a specific timecode or from the beginning of a program.

Here is a step-by-step guide:

1. Visit your preferred record page and then click the ‘share’ toggle located below the audiovisual player. A timecode slider will then appear below the player. Use this slider to select a specific beginning, ending, or portion of the program you wish to share. Once you have indicated where you would like the program to begin and/ or end, press the “share” button.

*We suggest pausing the video before clicking the share button. If you press share without pausing the player, the item will continue to play and the timecode at which you pressed share is the point at which the content will be shared.

Example from “Assignment America; 104; Ray Bradbury: The Fantasy Maker,” 1975-01-09, https://americanarchive.org/catalog/cpb-aacip_75-77fqzdzd.

2. A window will open on your screen with the options to ‘share’ or ‘embed’ this item ‘At the Beginning’, ‘At the Current Time’ or ‘Segment of Video’.

– The “At the Current Time” option will play the item at the timecode you specify, either by pressing the “share” button while the content was playing, or after you had paused the audiovisual player at a specific timecode.

– The “At Beginning” option will begin from the start of the program regardless of when you pressed pause or share.

– The “Segment of Video” option will play only the segmented portion you indicated on the timecode slider prior to pressing the “share” button.


3. TO SHARE – press the ‘copy’ button above to URL and paste the hyperlink as you would normally into an assignment or social media post.


4. TO EMBED – press the ‘copy’ button above the string of code. The embedded audiovisual player will include the asset’s title, contributing organization, and creation date (when available). See here for an example from InfoDocket Library Journal.

The embedded audiovisual player will include the asset’s title, contributing organization, and creation date (when available). See here for an example from InfoDocket Library Journal.

We are very excited to offer this new way to engage with and share the historic materials preserved in the AAPB. Contact us with any questions at aapb_notifications@wgbh.org.


The American Archive of Public Broadcasting (AAPB) is a national effort to preserve at-risk public media and provide a central web portal for access to the programming that public stations and producers have created over the past 70 years. To date, over 115,000 items of television and radio programming contributed by more than 130 public media organizations and archives across the United States have been digitized, and the Archive aims to grow by up to 25,000 additional hours per year. The entire collection is available for research on location at WGBH and the Library, and currently more than 54,000 programs are available in the AAPB’s Online Reading Room at americanarchive.org to anyone in the United States.

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